Boost Your Business Image Through Media Coverage!

Drafting a press release and media pitch is no easy feat, especially for start-ups that have no media background. Also, engaging public relation services at the beginning stage of the business might take a toll on the company's finances. Hence, we are here to coach entrepreneurs on this aspect, so that they know how to handle media events and queries appropriately and secure media coverage that can effectively boost the business image. This course is taught by former SPH journalist and experts from the Public Relations field.

Here's what you will discover during the 1-day programme: 

  1. What are the different types of news stories 

  2. What makes a perfect media pitch

  3. How to package your business into a news story

  4. What to do and avoid in a media event

  5. The Media Landscape in Singapore and what it means

  6. Crisis Management

and lastly......

Write your own media pitch and receive feedback from our media expert on the spot!

Course Trainer


Chong Yoke Ming
Modern Doberman, Founder

Yoke Ming is the founder of Modern Doberman, a creative communications agency based in Singapore. His past clients include promising startups such as TADA, multinational corporations such as Nissin, Calbee and GSK. 

Being a former journalist with Chinese Flagship Newspaper Lianhe Zaobao, Yoke Ming has covered major events such as the 2014 FIFA World Cup and 2015 General Elections.

Yoke Ming is a graduate of Wee Kim Wee School of Communication and Information at Nanyang Technological University, where he specialised in journalism. He also holds a certificate in Digital Marketing from Squared Online, a course developed by Avado and Google.

Who Is This Programme For?


Start-ups that need publicity


Marketing and Public Relation Personnels


Entrepreneurs that have a story to tell


Tony Tan, Founder,
Scale-Up Technologies

The course is an eye opener for me. Previously I always thought that in order to get my company featured in the media is so expensive and difficult,  but I realise that actually I am wrong. Thank the team for  correcting my mindset and teaching me how to position my value correctly to the media.

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Helen Loh, Founder

This course helps my newly established business to get featured on Channel 8, the publicity helps with my business tremendously, thanks team!

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Elaine Tok, Co-Founder
Teahee SG

Under the guidance of the trainers, my business was featured on numerous media, including flagship newspaper Straits Times, thanks trainers!

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